Columbia Industries Unveils New Brand Identity: Columbia Ability Alliance

Columbia Industries, a nonprofit organization serving individuals with unique abilities in the Tri-Cities for over six decades, is proud to announce its new brand identity: Columbia Ability Alliance. This strategic brand evolution reflects the organization’s unwavering commitment to fostering inclusivity and empowerment, while creating a community where everyone can thrive.

“All elements of our rebrand place our clients first and we included their voices in the process,” stated Michael Novakovich, President and CEO of Columbia Ability Alliance. “It also included the voices of our community as we had over 600 community members respond to our branding survey and many more clients, caregivers, key stakeholders, and community members at large participate in focus groups. Our brand is about this amazing community we serve and the unique ability of clients we partner with daily.”

Understanding Columbia Ability Alliance: A Lifeline for Empowerment

So, what does Columbia Ability Alliance stand for? Well, let me tell you. We’re more than just a nonprofit organization; we’re a lifeline for individuals facing unique abilities and life barriers. From specialized job training and employment services to vocational food service training, social engagement opportunities, and life skills development, we’re here to address the multifaceted challenges encountered by members of our community.

Our vision extends beyond the walls of our organization. We aspire to build a community that is accessible and equitable, where diversity is celebrated, and inclusion is the norm. Whether you’re facing developmental or physical disabilities, experiencing housing instability, transitioning back into society after incarceration, a veteran, battling addiction, or escaping domestic violence, we see you, we hear you, and we’re here to empower you on your journey to personal success.

The Journey to Rebranding: A Symbol of Transformation

You might be wondering why we decided to rebrand to Columbia Ability Alliance. Well, it all started during our strategic planning process in 2023. We realized that our existing identity didn’t fully capture the essence of who we are and what we stand for. So, we embarked on a journey to redefine our brand identity, partnering with industry experts to gather community perspectives and insights.

After much deliberation and feedback from focus groups, we’re thrilled to unveil Columbia Ability Alliance— a symbol of transformation, innovation, and empowerment. Our new brand identity embodies our dedication to building a better world for all, embracing diversity, and fostering inclusivity. It’s a testament to our commitment to empowering individuals and enriching our Tri-City community.

Join Us on Our Journey: Embracing Diversity and Inclusion

And we want you to be a part of this journey with us! Whether you’re interested in accessing our programs and services, becoming a partner or volunteer, or simply learning more about our mission, we welcome your involvement and support. Together, let’s build a community where everyone has the opportunity to thrive, and diversity is celebrated as a source of strength and resilience.

To learn more browse through our newly designed website, columbiaabilityalliance.com and be sure to mark your calendars for upcoming events, including:

  • Saturday, March 16: We will be participating in the Polar Plunge!
  • Thursday, April 11: We will be hosting Business After Hours with the Tri-City Regional Chamber of Commerce
  • This Spring/Summer: We are official partners with the Dust Devil’s alongside Round Table Pizza! More details to come…

Together, let’s build a community where everyone has the opportunity to thrive, and diversity is celebrated as a source of strength and resilience. Join us at Columbia Ability Alliance and be a part of the movement towards a more accessible and equitable future for all.

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