Event Summary: The 2025 Giving Blitz was Columbia Ability Alliance’s second annual 48-hour community fundraising event (August 6-7, 2025) featuring a unique sponsor challenge system. Local businesses committed $19,000 in challenge funds that were unlocked when the community reached specific donation milestones. The event aimed to raise $50,000 to support employment services, job training, and community programs for individuals with disabilities in the Tri-Cities.
Final Results:
- $30,620 raised (60% of $50,000 goal achieved)
- 51% of donors were first-time supporters to Columbia Ability Alliance
- 80 total donors participated in the 48-hour event
“While we didn’t reach our $50,000 goal, the 2025 Giving Blitz did raise significant funding for our programs. Having 51% first-time donors shows that awareness of our mission is growing. Most importantly, every dollar raised will directly support employment services, vocational training, and life-changing opportunities for individuals with disabilities in the Tri-Cities.” – Michael Novakovich, President & CEO, Columbia Ability Alliance.
Digital Engagement:
All #’s are across all digital platforms during the 48-hour event:
- 310K total impressions
- 4,586 total interactions and clicks
- 31 new social media followers
- 112 social media shares
Website Analytics:
All #’s are during the 48-hour event:
- 2,076 Giving Blitz page views
- 1,279 donation page views
- 56% page views referred from a social media click
- 112 social media shares
Email Marketing:
All #’s include pre- and post- Giving Blitz emails sent:
- 11 emails sent
- 1,506 recipients
- 47.8% open rate
- 22.9% click thru rate
Media Coverage During the Giving Blitz:
- Morning Coverage on KNDU
- Article overviewing the Giving Blitz in the Tri-City Herald
- Coverage on the Giving Blitz on KEPR News
- 2nd Day Coverage on the Giving Blitz on KNDU
- Article in the Tri-City Journal of Business
- Coverage on Apple Valley News
- Coverage on FOX news
- Interviews on Power 99.1 & KONA on Blitz
A huge thank you to our Challenge Sponsors:
- H2C
- Michael & Shannon Novakovich
- Highstreet Insurance & Financial Services
- ICCU
- Cornerstone Wealth Strategies
- Petersen Hastings Wealth Advisors
